A nonpartisan news and policy platform, State Affairs delivers in-depth, state-level reporting to help citizens, policymakers, and businesses make informed decisions and connect to the issues shaping their state communities. The product-sector was ready to scale, in need of new creative to cut through a crowded market. I helped shape the product-sector brand with fresh digital and print assets designed to elevate awareness, sharpen product visibility, and fuel sales momentum.
CREATIVE CONCEPTING
Concepted new creative to support a new product sector of the brand, bringing new product features to life through visually compelling assets. Aligned with brand strategy, elevated product visibility, and helped drive engagement across campaigns and digital channels.
DIGITAL ROLLOUT – WISPOLITICS
At the beginning the WisPolitics acquisiton, developed and rolled out a suite of joint digital assets to introduce the combined brand to Wisconsin’s policy audience. Created campaign-ready creative focused on building brand awareness, reinforcing the new partnership, and driving downloads of the State Affairs app across digital channels.
STATE LEGISLATIVE GUIDES
Supported the new design rollout for a comprehensive Kansas state legislative guide for Hawver's Capitol Report, transforming complex legislative contacts and content into an print and digital accessible, polished resource. The project balanced functionality with a modern, reader-friendly design, helping legislators, lobbyists, and journalists navigate state government with ease.
BACK-POCKET PRINT COLLATERAL
Designed compact, functional print pieces that made State Affairs’ contact information and journalist bios easy to access and reference. Created with legislators and policy professionals in mind, the collateral provided a clear, polished way to quickly identify the right contact and connect with the right person.