Focused on addressing Milwaukee’s urgent housing challenges — a local crisis with national attention — this mission-driven nonprofit reached a pivotal moment. With new leadership committed to strengthening brand reputation and expanding services geographically, Revitalize Milwaukee needed a unified, compelling digital presence to elevate and support its grassroots work.
Successful social media strategy evolved into full-service content strategy, creative development, digital media execution, and event production. Results included increased digital media engagement, increased website traffic and engaged website sessions, included stronger public engagement, and measurable growth in both partnerships and impact.
integrated content strategy
Led the development and execution of a comprehensive content strategy spanning web, email, social media, events, press, and public relations to strengthen brand reputation and expand audience reach. Consulted with cross-functional teams to deliver cohesive messaging and creative across all channels. Oversaw campaign planning, content creation, and distribution, ensuring alignment with organizational goals and mission. Leveraged analytics and audience insights to refine strategy, maximize engagement, and drive measurable growth in awareness, participation, and donor support.
SOCIAL MEDIA
Directed the organic social media strategy to accelerate audience growth and deepen community and corporate engagement. Led development of integrated marketing campaigns, overseeing content strategy, calendar planning, and cross-channel execution. Managed creative production, including copywriting and design asset coordination, while advising internal teams and external partnerships with big brand sponsors including Harley Davidson, Milwaukee Tool, Home Depot, Wells Fargo, and more. Leveraged monthly analytics to drive data-informed decision-making, optimize performance, and demonstrate measurable growth in reach, engagement, and conversions.
event production
BLOCK BUILD WAUKESHA + BLOCK BUILD MILWAUKEE
Developing production guides and communication plans to support Revitalize's Milwaukee key annual fundraising events: Block Build Waukesha and Block Build Milwaukee. Coordinating over 500+ volunteers to repair dozens of homes — investing thousands directly back into our communities. Boosting awareness, increasing volunteer turnout, and strengthening community support through targeted marketing and outreach.
HOME SWEET HOME, MILWAUKEE
In partnership with Harley Davidson, crafting detailed production and joint communication plans to produce the inaugural event to raise awareness and appreciation for Revitalize Milwaukee's supporters.